01 identity
Recognizable by design
Brand systems that hold up on a storefront, an app icon and a receipt. Positioning first, then the mark, then the rules that keep it consistent as a team grows.
strategyidentityguidelines
~/leotiz/work.json
Selected work
A look at what we build and, more usefully, what we measure. Full case studies — including the parts that went sideways — are available on request.
Brand systems that hold up on a storefront, an app icon and a receipt. Positioning first, then the mark, then the rules that keep it consistent as a team grows.
Sites and stores designed to convert and built to load fast. Real states, real content, analytics wired in from day one so you can see where people drop.
SEO, paid media, social and video planned against pipeline targets. Monthly reporting in plain language: what changed, why, and the one thing to do next.
Assistants and automation wired into the stack you already run, so the work continues after the launch week ends.
Leotiz has delivered brand and packaging development for consumer and retail product brands, including BG Products, Tosi Health and GUARDaHEART. The practice is founder-led: the person who scopes the work is the person who does it, supported by a contract team assembled for the job rather than a fixed agency roster.
Consumer product work does not end at a logo or a label comp. On these engagements Leotiz owns the chain from concept through to what comes off the press:
Structures and graphic systems that stay coherent across a range, hold up on shelf, and still work when the line extends into new sizes and formats.
Dielines, specifications and production artwork prepared to print, not just to present — the stage where most consumer packaging projects lose time and money.
Working directly with print and packaging production partners on proofing, colour accuracy, manufacturability and delivery dates, so the printed result matches what was approved.
Impressions are easy to win and rarely pay for anything. We report on the things that move a business: qualified enquiries, cost per lead, calls booked, revenue per channel, and where people abandon. If a channel can't be tied to one of those, we say so rather than dressing it up.
Discovery and positioning, then design with two review points, then build, then growth. Most brand sprints run about six weeks; websites four to eight depending on scope and how ready your content is. You get dates in writing before anything starts.
Five minutes on the brief gets you a written quote and a schedule — or call and talk to the person who'll do the work.