01 search.ts
Google Ads
Search and Performance Max built around buying intent, with negative keywords maintained so you stop paying for the wrong clicks.
searchPMaxnegativesbidding
~/leotiz/ads.ts
Digital marketing
Campaigns are easy to spend and hard to justify. We plan against a cost per lead you can live with, move budget daily toward what converts, and stop the things that do not — including our own ideas.
Search and Performance Max built around buying intent, with negative keywords maintained so you stop paying for the wrong clicks.
Meta, TikTok and YouTube used for demand you have to create rather than demand already searching. Different job, different creative.
The people who already visited and did not convert, brought back with something more useful than the same banner ten times.
Traffic sent to a page built for the ad rather than the homepage. It is usually the cheapest improvement available to a campaign.
Calls, forms and purchases tracked properly, so the platform optimises toward enquiries instead of clicks.
Spend, leads, cost per lead and revenue per channel, monthly, with the losing channels named rather than hidden in an average.
Search first when people are already looking for what you sell, because intent is the cheapest advantage there is. Social when the category needs explaining or the product is visual. Retargeting always, because it is the least expensive conversion you will buy. The mix then changes monthly based on what actually produced enquiries, not on what performed well last quarter.
Also see SEO. Also see video marketing. Also see web design. Also see everything we do.
The brief form runs from under $1,000 a month up to $25,000+, and the right figure depends on your market and the cost per lead you need. Tell us the target and we will say what is realistic at that spend — including when the money is better spent elsewhere first.
It is one of the models on the brief form, alongside pay per click, pay per lead, pay per call and a flat fee per ad. Tell us which suits you and we will quote against it.
Faster than SEO, which is the main reason to run the two alongside each other. Early spend is largely about finding which keywords and audiences convert, and we report against your cost per lead target as that picture forms.
Yes. We audit what is there first, keep the campaigns that work and rebuild the rest. You keep ownership of the ad account either way.