01 store.ts
Store design & build
Shopify when you want to trade tomorrow, custom when the catalogue or the logic will not fit a theme. Either way, designed rather than configured.
Shopifycustomthemesheadless
~/leotiz/ecommerce.ts
Ecommerce
An online store is a piece of operational software that happens to be public. We build stores that load quickly, make the buying decision easy, and stay manageable for the person who has to run them every day.
Shopify when you want to trade tomorrow, custom when the catalogue or the logic will not fit a theme. Either way, designed rather than configured.
Photography, specifications, delivery, returns and reviews arranged in the order buyers actually ask about them.
Fewer steps, saved details, the payment methods your customers expect, and abandoned-cart recovery that reads like a person wrote it.
Category and product markup, faceted navigation that does not generate thousands of junk URLs, and canonicals that keep duplicates out of the index.
Inventory, shipping rates, tax, accounting and fulfilment wired together so orders do not need re-typing.
Where people abandon, why, and what to change. Measured against revenue per visitor rather than opinion.
On a store, load time is not a technical nicety — it is the difference between a sale and a back button. We size and serve images properly, keep third-party scripts under control, and measure Core Web Vitals on real product pages rather than the homepage, because that is where the money is made.
Also see web design. Also see SEO. Also see digital marketing. Also see everything we do.
Shopify for most catalogues — it is faster to launch and easier to run. Custom when your pricing logic, product configuration or integrations will not fit a theme without fighting it. We will tell you which applies before quoting.
Yes. Product and category URLs are mapped, 301 redirects put in place for anything that changes, and structured data carried across. Migrations lose traffic when the redirect map is an afterthought.
Ecommerce depends on catalogue size and integrations, and on how clean the product data is. Getting product information organised early is the single biggest thing that keeps a build on schedule, and the schedule is agreed in writing before we start.
Yes. Product and brand photography runs through Leotiz.net, part of the same group, so screen and print match and the imagery is shot to suit the store rather than sourced afterwards.