01 position.ts
Positioning first
Who it is for, what it replaces, and why anyone should switch. Everything downstream is easier once that sentence is settled, and most rebrands fail because it never was.
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~/leotiz/branding.ts
Branding & identity
A brand is not a logo. It is the sentence people repeat when they recommend you, and everything that has to agree with it — the name, the voice, the colour, the type, the packaging, the site. We build the whole system and hand it over documented.
Who it is for, what it replaces, and why anyone should switch. Everything downstream is easier once that sentence is settled, and most rebrands fail because it never was.
Names generated against the positioning, screened for domains and social handles, and pressure-tested out loud before you commit to signage.
A primary mark plus the variants real life demands — small, one-colour, stacked, on dark, embroidered. Delivered in every format your printer and developer will ask for.
Colour, type, layout, photography direction and iconography, drawn as a system so the tenth thing you make still looks like the first.
A practical document your team and suppliers can follow, with the rules that matter and the mistakes to avoid. Written to be used, not admired.
Stationery, signage, vehicle livery, packaging, social templates and the website — the same brand across every surface a customer touches.
A mark cannot fix a business that has not decided what it is. When we start with positioning, the design decisions stop being matters of taste and start being answerable: this typeface because the audience reads it on a phone at arm's length, this palette because your three competitors all went blue. It also makes approval faster, because there is a standard to judge against.
Also see web design. Also see video. Also see digital marketing. Also see everything we do.
A logo and basic identity is a smaller job than a full rebrand with naming, guidelines and applications across print, signage and web. We quote by stage in writing so you can start with positioning and identity, then add applications later if you would rather spread it out.
A brand sprint runs about six weeks. Naming adds time, because screening domains and handles cannot be rushed. You get a schedule with real dates before the work starts rather than an estimate that moves.
Yes. You receive editable source files, every export format your suppliers will ask for, and the guidelines document. It is your brand, so you hold the masters.
Often that is the better move. If the name and the equity are sound, we tighten the mark, fix the system around it and write the guidelines that were never there, keeping what customers already recognise.